Current Articles | RSS Feed RSS Feed

Marketing that makes Finance Happy

  
  
  

Marketing that Makes Finance Happy: Ready-Fire-Aim

Ready-fire-aim is a phrase and paradigm introduced by Peters and Waterman in the early 80s to describe top companies proclivity toward action. The research demonstrated that companies that avoided paralysis by analysis and acted, outperformed the competition. Marketers have long been comfortable with the idea of ready-fire-aim to the dismay of their finance counterparts. Yes, action is good, but management demands information.

The process is similar to artillery routines where shells are sent down range. But, aim is an important part of the equation too. After the first round of shells land, fire teams record where they land and make adjustments after each round to hone their precision. This is how call-tracking works. With smart, trackable toll free numbers embedded, Advertisers launch campaigns through different mediums, record how they are received, and make adjustments to hone their precision.

As with precision artillery, call tracking has made precision advancements too. Smart trackable numbers make pay-per-call campaigns, geo-routing, call recording, and real-time reporting possible—think ideal aim. Advertisers can now hire pay-per-call advertising firms, and route calls to exact geographic locations because of the technology behind smart, trackable numbers. Smart trackable numbers come with real-time call recording and reporting which makes it possible to manage campaigns, support CRM programs, and improve training.

Marketers, ready-fire-aim is fine, but have the aim—information—necessary to keep management happy with smart call tracking.

Comments

Apply the best strategic marketing plan and keep your customers happy. It's one of the secrets of a successful business. Have a solid foundation and see growth positively.
Posted @ Tuesday, July 30, 2013 11:06 PM by Andre @ Business
Keep all your stakeholders happy and you'll see growth in your business.
Posted @ Thursday, August 29, 2013 11:37 PM by installing floor tile
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics